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The Ford Mustang Convertible is an automobile manufactured by the Ford Motor Company. Initially based on the contemporary Ford Falcon compact car, production began in Dearborn, Michigan, on 9 March 1964 and it was introduced to the public on 17 April 1964 at the New York World's Fair. Media exposure included being televised nationally by all three American television networks on 19 April 1964. It also appeared as a character's auto in the James Bond film Goldfinger in September of 1964.
The Ford Mustang Convertible had the most successful car launching in automobile history, selling, in its first eighteen months, more than one million cars. The Mustang created the "pony car" class of automobiles - the sports car's "long hood, short deck" design. It spawned competitors, the Camaro, inspired imported coupés, the Toyota Celica and Ford Capri. The Mustang remains in production after four decades-worth of stylistic and technologic revisions.
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First conceived by Ford product manager Donald N. Frey and championed by Ford Division general manager Lee Iacocca, the Mustang Convertible prototype was a two-seat, mid-engine roadster. This would later be remodeled as a four-seat car penned by David Ash and John Oros[4] in Ford's Lincoln–Mercury Division design studios, which produced the winning design in an intramural design contest called by Iacocca. To cut down the development cost and achieve a suggested retail price of US$2,368, the Mustang was based heavily on familiar, yet simple components. Much of the chassis, suspension, and drivetrain components were derived from the Ford Falcon and Fairlane. The car had a unitized platform-type frame, which was taken from the 1964 Falcon, and welded box-section side rails, including welded crossmembers. The Mustang Convertible grew larger and heavier with each passing year, culminating with the 1971 to 1973 models that were far different compared to the original 1964 model. The automaker was deluged with mail from fans of the original car who demanded that the Mustang Convertible be returned to its original size and concept.
Pony cars were in disfavor by 1970, buyers preferred cheaper, fuel-efficient compact cars. The new-for-1974 "Mustang II" model was drastically smaller than the 1973 cars. On assuming the Ford Motor Company presidency, in December of 1970, Lee Iacocca ordered a smaller Mustang for 1974, initial plans required basing the 1974 Mustang on the Ford Maverick, a compact car of like size and power akin to the Falcon's, the Mustang's original base car. Those plans went undone in favor of a yet smaller 1974 Mustang Convertible based on the Ford Pinto, a sub-compact car. Such a Mustang Convertible could better compete with smaller, imported, sports coupés, such as the Japanese Toyota Celica and the European Ford Capri (then Ford-built in Germany and Britain, sold in U.S. by Mercury as a captive import car). The introduction of the smaller Mustang II was well-timed — two months shy of the first "Energy Crisis", in October of 1973. The first-year sales were 385,993 cars, almost that of the original Mustang's twelve-month sales record of 418,812 cars.
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